Welcome to Alex & Co. where the art of creating beautiful jewelry has been perfected. For over 30 years we have pursued our passion for fine design and unsurpassed craftsmanship. Let us be your guide as you discover Greater Boston's finest selection of bridal jewelry, certified GIA ideal brilliant and fancy cut diamonds, natural fancy color diamonds, precious/semi-precious gemstones and our couture jewelry collection. Whether your taste is traditional or leans toward the contemporary, you will find something to tempt you in our beautiful showroom. We carry a vast inventory, something for every budget. The jewelry on our website is merely a suggestion of the amazing pieces we can create for you. Let us bring your vision to life.